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CASE.000 E-commerce • CLIENT: Enterprise Partner

Scalable Wholesale E-commerce Platform

Enterprise B2B E-commerce. Multi-tier pricing, bulk order logistical workflows, and headless architectural scalability.

+22%

Conversion

Increase in checkout completion rate.

1.2s

Load Time

Average page load speed globally.

Challenges Solved

Global Scalability
Payment Orchestration

Scalable Wholesale E-commerce Platform

Overview

A high-performance B2B marketplace designed to handle the complexities of wholesale commerce. Unlike generic retail platforms, this solution manages multi-tier pricing, minimum order quantities (MOQs), and complex tax rules across different global jurisdictions. Built on a headless architecture, it provides a lightning-fast frontend that integrates seamlessly with backend ERP and logistics systems.

Strategic Approach

The core focus was Headless Decoupling. By separating the commerce engine from the presentation layer, we achieved extreme performance (98+ Lighthouse score) and the ability to scale horizontally during viral traffic spikes without affecting the transactional database. We also built a custom "Pricing Engine" that dynamically calculates bulk discounts and shipping costs in real-time based on the user's corporate profile.

Technical Clarifications

Frequently Asked Questions

What eCommerce platform was used as the foundation?

The solution was built on a custom Next.js storefront with a headless architecture, giving the client full control over the frontend while using a robust API-driven backend for orders, inventory, and payments.

How does the platform handle peak traffic during sales events?

We implemented edge caching via Cloudflare, auto-scaling cloud infrastructure, and optimistic UI updates to keep the storefront fast and reliable during high-traffic promotional periods.

What payment gateways were integrated?

The platform integrates Stripe, PayPal, and regional gateways — with PCI-compliant tokenisation ensuring no raw card data ever touches the application server.

System Integration

Industry Sector

• eCommerce

Technical Insights

• Navigating the Wholesale eCommerce Landscape: Strategies for Success • The API-First Advantage: Building Resilient Ecosystems for Global Scale • The Front-End Beyond: Bridging the Gap Between Design Tokens and Tailwind Classes • The Pivot Playbook: Recognizing When Your Product Idea Needs a New Direction • The Serverless Trap: When to Go Lambda and When to Go Dedicated

Global Deployment Active

P99 Latency < 50ms